Craft a Logo by Hand
  • 4.7 (248Reviews)
$38 Free Preview Buy for $38Course
 

Craft a Logo by Hand

Learn how to craft a spectacular logo by hand with expert hand lettering tips from an industry-leading designer.

  • 4.7 ( )
$38 Buy Course Free Preview

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Craft a Logo by Hand

Learn how to craft a spectacular logo by hand with expert hand lettering tips from an industry-leading designer.

  • 4.7 ( Reviews)
 

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Introduction
  • 1. Welcome (2:19)
  • 2. Tools (0:54)
  • 3. History (1:54)
  • 4. Quick Exercise (0:24)
  • Quiz - Introduction
Chapter 2
The Client
Chapter 3
Logo Terminology
  • 8. Logo Terminology (3:37)
  • 9. Type Terminology (2:07)
  • 10. Examining Letterforms (7:35)
  • Quiz - Logo Terminology
Chapter 4
Concepting
  • 11. Design Principles (6:45)
  • 12. Intro to Procreate (3:24)
  • 13. Concept Sketches (16:40)
  • 14. Concept Roughs (27:01)
  • Quiz - Concepting
Chapter 5
Vectoring
  • 15. Setting Up Adobe Illustrator (5:02)
  • 16. Variable Width Tool (3:02)
  • 17. Shape Builder Tool (2:15)
  • 18. Pen Tool (39:35)
  • Quiz - Vectoring
Chapter 6
Effects
  • 19. Texture (7:08)
  • Quiz - Effects
Chapter 7
Conclusion
  • 20. Project Review (2:17)
  • 21. Playing with Colors (3:47)
  • 22. Sending Files (2:18)
  • 23. Conclusion (0:45)
  • Quiz - Conclusion
Chapter 8
Final Quiz
  • Final Quiz
Nicolas Fredrickson
By Nicolas Fredrickson

Expert hand letterer; Worked with Target and Fortune 500 companies; 1000+ hours studying, teaching & creating letters

After Completing This Course You Will Be Able To
  • Navigate your way around logo, lettering and typographic terminology
  • Work with a creative brief to design an effective logo
  • Use InVision to create professional moodboards for your logo design
  • Understand the principles of logo design like hierarchy, symmetry, legibility and spacing
  • Use the Procreate app on your iPad Pro to hand draw your logo
  • Work with concept sketches and concept roughs to elevate your design process
  • Set up your projects and navigate the Adobe Illustrator CC interface
  • Add texture and professional effects to your vector
  • Master key Adobe Illustrator CC design tools to complete your logo
About This Course

A brand’s logo is often the first thing the consumer sees so how do you create a brand mark that stands out from the crowd? Hand lettering is an incredibly versatile skill that allows designers to create original logos from scratch.

Now, you can create a hand-drawn logo starting with a standard pencil or an Apple Pencil and learn how to turn your hand lettering into professional vector artwork. Explore relevant history, terminology and practical tips to help you improve and gain a deeper appreciation for hand lettering and offer your client something truly unique.

This course is designed for complete beginners and if you don’t have an iPad Pro or Apple pen, you can use a notebook and pencil so there’s no excuse why you shouldn’t get started with your new skill today!

About This Course

A brand’s logo is often the first thing the consumer sees so how do you create a brand mark that stands out from the crowd? Hand lettering is an incredibly versatile skill that allows designers to create original logos from scratch.

Now, you can create a hand-drawn logo starting with a standard pencil or an Apple Pencil and learn how to turn your hand lettering into professional vector artwork. Explore relevant history, terminology and practical tips to help you improve and gain a deeper appreciation for hand lettering and offer your client something truly unique.

This course is designed for complete beginners and if you don’t have an iPad Pro or Apple pen, you can use a notebook and pencil so there’s no excuse why you shouldn’t get started with your new skill today!

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What You Will Learn

  • How to apply foundational design principles to your logo design
  • The difference between calligraphy, typography and hand lettering
  • The full history of hand lettering
  • How to use keywords in your design process to get a better understanding of the brand
  • How to examine other professionals’ letterforms for inspiration
  • How to use the color picker, layers, eraser, pen, pen, brush, opacity in Procreate
  • How to use the variable width tool, shape builder tool and pen tool to make letters
  • How to prepare your files in an appealing way for final delivery
  • How to export and send your files in different formats

Why learn with Nicolas Fredrickson?

Passionate hand letterer with experience working with a myriad of brands from small startups to Fortune 500 companies. He has spent thousands of hours studying and creating letters and enjoys helping other passionate people learn.

Who Is This Course For?

  • People who are just getting started in hand lettering and need professional resources
  • Designers and illustrators wanting to create hand lettered logos
  • Logo and brand identity designers wanting to enhance their existing skills
  • Freelancers wanting to add hand lettering to their skillset
  • Digital marketers and brand managers wanting to expand into logo design
  • Anyone wanting to start a professional career in the world of hand lettering
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience

Requirements

  • Adobe Illustrator CC
  • Apple Pencil, iPad Pro and Procreate app OR pencil, sketchbook and basic camera
  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
Reviews
  • 4.7

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Introduction
  • 1. Welcome (2:19)
  • 2. Tools (0:54)
  • 3. History (1:54)
  • 4. Quick Exercise (0:24)
  • Quiz - Introduction
Chapter 2
The Client
Chapter 3
Logo Terminology
  • 8. Logo Terminology (3:37)
  • 9. Type Terminology (2:07)
  • 10. Examining Letterforms (7:35)
  • Quiz - Logo Terminology
Chapter 4
Concepting
  • 11. Design Principles (6:45)
  • 12. Intro to Procreate (3:24)
  • 13. Concept Sketches (16:40)
  • 14. Concept Roughs (27:01)
  • Quiz - Concepting
Chapter 5
Vectoring
  • 15. Setting Up Adobe Illustrator (5:02)
  • 16. Variable Width Tool (3:02)
  • 17. Shape Builder Tool (2:15)
  • 18. Pen Tool (39:35)
  • Quiz - Vectoring
Chapter 6
Effects
  • 19. Texture (7:08)
  • Quiz - Effects
Chapter 7
Conclusion
  • 20. Project Review (2:17)
  • 21. Playing with Colors (3:47)
  • 22. Sending Files (2:18)
  • 23. Conclusion (0:45)
  • Quiz - Conclusion
Chapter 8
Final Quiz
  • Final Quiz

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Frequently Asked Questions

  • What is hand lettering?

    Lettering involves creating unique and characterful letters, one by one. Lettering is different to typography, where a whole alphabet is created and each letter is reused many times throughout a text. If the word ‘Fiverr’ was written using typography, then the first and second ‘r’ would be identical. But if we used lettering techniques to write ‘Fiverr’, then each ‘r’ would be different! Many lettering projects are completed using software like Illustrator, but hand lettering is the technique of drawing these letters by hand.

  • Is hand lettering hard to learn?

    Basic hand lettering is incredibly simple – if you can pick up a pencil then you can do it! Of course, that doesn’t mean that you’ll be very good, but with practice and expert advice you’ll be able to improve your skills. Learning hand lettering is about more than just improving your practical techniques. It’s also about developing your creativity and sense of style. Hand lettering can encourage us to think about everyday shapes in new and exciting ways. The more you do it, the better you’ll get!

  • What’s the difference between hand lettering and calligraphy?

    Hand lettering and calligraphy are similar, but there are some important differences. Hand lettering often takes a long time, because each letter is unique and may include fine details. A pencil or stylus is normally used for hand lettering. Calligraphy is also about creating unique letters one by one, but calligraphy is usually performed quickly, by creating swift, bold strokes using a pen and ink. Because calligraphy is faster, it’s often used to write out longer passages of text. Hand lettering is better suited to logos, titles, or short taglines.

  • How do I become a lettering artist?

    The first step toward becoming a lettering artist is building your skills! Learn the techniques behind hand lettering and practice them until you can complete projects confidently and efficiently. Put together a portfolio of your best work; this will make it easy for clients to check that your style suits their brand image. Once you’ve developed your skills and portfolio you can start marketing your services. Creating gigs right here on Fiverr is the perfect way to do that!

  • Can you make a successful career from lettering?

    Yes – but your level of success will depend on how skilled, willing to learn, and determined you are. Lettering is a small niche and when you first start out you might need to offer complementary services (like calligraphy or graphic design) in order to make enough money. As you become more experienced you should be able to build up a client base and focus on lettering. It’s important to be patient and not to give up if you don’t achieve overnight success!

  • How much should I charge for hand-lettering projects?

    Hand-lettering artists charge anything from a few dollars to a few-thousand dollars per project! When you start out, you’ll probably need to offer low prices to attract your first few clients, but avoid working for free (charging for your work is a vital part of being seen as a professional). As you become more established, you’ll be able to raise your prices. Ultimately, you should consider the amount of time each project will take and how much you want to earn per hour.

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